Tip: Display prices in each visitor's currency to improve conversions

If you've got potential customers in other countries, don't show pricing in a static currency. Boost conversions by displaying the currency that's relevant to each visitor.

You can increase growth rates by 30-45% by displaying prices in a potential customer's currency. It creates a more personalized experience and saves them the friction of converting the price themselves. Check with your payment processor to see if they have an easy solution for this — most do. And if you want to take it one step further, you can also consider incorporating Purchasing Power Parity into your pricing.

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