Growth December 28, 2020

Tip: Increase opt-ins by using fun visuals to convey the benefits

Growth Bites @growthbites

Opt-ins can be tough to come by, especially if you're a new face. Get more people to provide their information by explaining the benefits graphically, in a fun and engaging way.

Potential customers and subscribers are more likely to provide personal information if you explain what's in it for them. And recent studies show that you can increase these opt-ins even more by conveying the benefits not only textually, but with a fun visual experience too — an effect that is particularly helpful when there isn't a lot of familiarity or trust in the relationship. It doesn't necessarily need to be anything fancy. While complex gamification is effective, you could do something as simple as displaying previous deals that your subscribers received, or showing photos of happy customers. Just make sure it's visually engaging and highly relevant.

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