5
2 Comments

Tip: Raise perceived value by ignoring good features and promoting only the very best

When it comes to presenting your product's features, less is more. Increase the perceived value of your product in sales pitches, marketing content, etc. by showcasing only the best that you have to offer.

You might think you should showcase everything that's good about your product, but you'd be wrong. One study found that customers were willing to pay 36.7% more for a product when only the best features were displayed. As it turns out, the overall perceived value is often diluted by good features when they're showcased alongside excellent ones. So consider removing those good-but-not-great options from your sales pitch, website, marketing content, and just about anything else — your lead can learn about those once they're further along in the buying process. If you just can't part with them, though, the study showed that you can reduce the effect by encouraging the person to look at the big picture and add up all the individual benefits.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

    1. 2

      Thank you!
      This is a bias that comes naturally, so we really need to consciously fight it and always keep it in mind. It makes a big difference.

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 49 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 29 comments My Top 20 Free Tools That I Use Everyday as an Indie Hacker 15 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments