Tip: Reach new audiences by letting other businesses offer your product as part of a promotion

Lots of businesses offer gifts with pre-sales, launches, and other promotions to boost sales. Reach their audiences by letting them offer your product for free as a part of these promotions.

To get your product in front of new audiences, consider offering it to other businesses as something they can give away in their promotions. This can increase brand recognition, win you new fans, and provide you with a list of confirmed buyers who may be interested in becoming full-fledged customers down the road. To get started, reach out to people with upcoming launches and promotions. As long as your products are complementary, lots of businesses will be interested, as it adds value to their promotions — it's a win-win. If your product is subscription-based, make it free for a certain timeframe (or for a certain tier). If not, then offer a low- to mid-ticket product for free and upsell later.

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