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Tip: Retain more users by providing them with best practices

FAQs are a given, but best practices often get short shrift. Don't leave it up to your customers to succeed on their own. Help them get the most from your product (and stick around) by providing best practices.

Documenting best practices for your customers can help them achieve their goals. And this not only boosts retention, but it can also create power users who advocate for your brand. When creating your best practices, outline complete strategies instead of isolated tips. But keep it digestible by breaking each piece up into individual tasks and making it easily scannable. And make sure to focus on the customer's goals instead of the product's features. Best practices can be dedicated resources, simple blog posts, videos, you name it. They can even be emailed to users to give them a nudge at key points along their journey. As for what to include, you know your product (and industry) better than anyone, so write from your own experience. Real-life examples can be very helpful. And keep an ear out for how customers and teammates are using the product in creative ways. After publishing your best practices, make sure to update and optimize them from time to time.

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