Wherever you're hanging out online, other users will be more likely to check out your product if there's an easy way to find it. When posting or leaving a comment in online forums, sign off with your name and website to bring in new leads.
Stuart McKeown of Gleam was just leaving his name on posts and comments, and thinking nothing of it. But as soon as he started signing off as Stuart @ Gleam.io, the number of people reaching out to him increased by about 150%. He was already taking part in discussions so it didn't take any extra work on his end, but more people started checking out his product. Whether you change your display name or just sign off differently at the end is up to you (and the forum).
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Ah, is this why IH users find the most remote reasons to plug their site in their posts and comments? :D
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Also learned this the hard way. Don't underestimate the power of curiosity :)
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You wouldn't believe how much forums and groups would consider that as a spam, trying to moderate you or report you to administrators. It can pass on twitter or facebook posts (less in groups, even forbidden) but anything else is most likely hit 'n miss. Try your luck on reddit or ycombinator first.
For sure — it's super important to be aware and respectful of the community's culture/rules.