👨‍💻 Tip to all Indie Hackers: Go Where The Money Is 🤑 (in 2024 & beyond).

I would argue that the best type of SaaS you should create in 2024 and beyond are tools for SDRs (Sales Development Representatives).

Those tools benefit from a virtuous "Double Lock-In effect",
which generates a "Triple Win" retention.

A large proportion of their clients are agencies / freelancers integrating those tools in their daily practice, in two ways:

1° Agencies & freelancers are using the tools to generate their own pipeline = lock-in #1
2° They're using the tools to generate leads for their own clients = lock-in #2

If the tool delivers the expected results in both scenarios, it's a Triple Win:
SaaS vendors make recurring money.
Agencies/freelancers make recurring money.
Clients make recurring money.

A few examples:

https://expandi.io/ close to $10M ARR
https://lnkd.in/eeJrmc4q
https://evaboot.com/ $2M ARR, bootstrapped
https://www.clay.com/ 30,000+ clients Clay
https://apollo.io
https://bizzy.org/en

With some extra features (e.g. lead sourcing + multimodal automation) the latest generation of CRMs, such as Folk.app, could also be added to this group.

In one sentence: Go Where The Money Is.

First published on my Linkedin profile:
https://www.linkedin.com/posts/fredericktubiermont_entrepreneurship-protips-saas-activity-7141749774554210304-G_Pz/

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