Tip: To rank higher in the search results, get keywords from subreddits

If you're looking for hyper-relevant, low-competition keywords, reddit might be the answer. Make your way to the top of the search results by figuring out which keywords the subreddits in your niche are ranking for, and optimizing for those.

While reddit has high domain authority, its pages usually don't rank higher in the search results than really good blog posts. And according to @Julian Shapiro of Demand Curve, that creates an opportunity for business owners to find high-quality keywords that are low competition. Find a subreddit in your niche and use a service like SEMRush or Moz to find out which keywords it ranks the highest for. Then use those keywords to write (and optimize) your content.