Tip: Use small interruptions in your copy to get readers to actually read it

With the exception of your diary, you probably want people to read what you write. Boost completion rates and recall by strategically placing interruptions and hooks in your sales copy, blog posts, etc.

People remember details of interrupted tasks 90% better than completed tasks that went uninterrupted — it's called the Zeigarnik effect. And then there's the Ovsiankina effect, which says that people tend to want to complete an interrupted action. These related effects are helpful tools in copywriting that can draw the reader further into your message. When writing, try revealing a little bit at a time. And separate each reveal with small interruptions like new paragraphs, new sections, infographics, etc. Then add little phrases like, "Here's how..." and "There's more..." right before these interruptions to indicate that the task (learning something) will be completed soon. This should result in greater recall and a higher likelihood that the reader will read to the end. But use it sparingly so that it doesn't hurt the user experience.

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  1. 2

    Great if there are more examples.. thanks for sharing though

  2. 2

    Whenever I write new content, I try to follow good visual breaks and imagery in my posts so that it helps people read and engage with the content better. Never knew about this principle but now I know the right word for the writing strategy I follow haha!

    Thanks for sharing!

    1. 2

      Sounds like you're ahead of the game, nice work 😀

  3. 2

    I didn't realize it although I use interruptions frequently in my writing. BTW, thanks for your sharing.

  4. 1

    That's a very counter-intuitive idea. Anyone has a good example?

    1. 3

      Yep, it's actually pretty common practice. Like @Suzie_Wilson and @siddhitaupare mentioned above, people often do it without even realizing why 🤔

      Keep an eye out on the next article you read — they'll probably break paragraphs and sections at strategic places, right before they give you what you're looking for.

      It's also very common in books. Authors will often end a chapter (or a book) in a way that leaves you wanting more — that's an interruption and a hook. Chances are, you'll read that next chapter. And even if you don't, you'll remember what's going on.

    1. 2

      Subscribed to your list @Michal_kanka! Looking forward to read your growth hacks!

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