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Tips for Frictionless Authentication

Low-friction authentication refers to methods of verifying the identity of a user with minimal effort or disruption. The objective of frictionless authentication is to make the authentication process more secure and efficient. Here are some tips for implementing low-friction authentication:

  1. Go Passwordless
  2. Implement Frictionless Biometrics
  3. Use Single Sign On (SSO)
  4. Provide Options for Access Recovery
  5. Implement Frictionless Multi-Factor Authentication
  6. Step up User Experience with Step-Up Authentication
  7. One-Click Social Login

Simplicity is key when it comes to creating a positive user experience for your customers. Make sure that your authentication process is as straightforward and easy to use as possible.

Read the full blog in detail here: https://mojoauth.com/blog/low-friction-authentication/

Please comment down more tips for frictionless authentication and I'll include that in my blog.

on January 18, 2023
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    Hi!

    I can relate to this topic a lot - most of the time when I end up on a website and want to try out a product I'm presented with auth wall (which makes sense), however, I noticed I'm much more likely to skip even trying it out if I need to put "more effort" into registration than I'd like to.
    What I mean by "more effort" - I found that having to manually type in email, name, and choose a password on a "random" website is pretty annoying, so I always prefer an option to use one of my social accounts be it google, facebook or github.
    I'd dare to say that this is the least friction to log in somewhere (at least for me)

    Given that some people prefer to do email login, I think the best way to handle it for all is to have it all in one place - email, social login, SSO, etc... Services like auth0 (I'm pretty sure there should be more like that) provides an excellent option to easily add almost all options and make it pretty much frictionless. IMO there are too many websites missing on the opportunity to use such a service and potentially loosing signups :)