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Tips for giveaways?

So I guess a lot of people saw Pieter Level's Macbook giveaway at the start of the year?

He got 9,000 new followers by asking people to retweet his giveaway tweet. (I think it may be deleted now)

I don't have anything like the same following but I figured I'd give away a laptop stand for my followers. I wasn't expecting numbers like Pieter's but still, it didn't do very well, haha. I still need to send a laptop stand out if anyone wants to still join? 😀

It has got 15 RTs

I think because my giveaway required a follow, retweet and joining the newsletter that was too many barriers vs Pieter's follow and retweet.

Has anyone had good experiences with giveaways or have feedback on my attempt?

  1. 2

    You can use ContestKit for this. 👍

  2. 2

    IMHO giveaways attract the wrong type of audience e.g. not people who in the future are going to pay for your product.

    1. 1

      you might be right. Although I don't think Pieter Levels minds getting 9,000 new followers

  3. 2

    In the good ole days of Facebook (Organic), we used to do joint giveaways with upwards of 15 blogs. Everyone pitched in on the prizes and everyone promoted. Users gained additional points by liking each of the blogs facebook pages and taking other actions. We all gained a ton of Facebook fans. But those days have morphed into other opportunities, but the concept can still carry a lot of steam if you have motivated partnerships. Some of the tools we've used are:

    https://www.rafflecopter.com/
    https://gleam.io/

  4. 1

    I am also curious about this. It's something I've been considering a lot lately.

    I have 10 pairs of $100 bluetooth headphones to give away, but can I successfully get podcasters to join my new $99/year podcasting community (CasterCommunity) in exchange for a chance to win a pair? Also, will they potentially quit the community and ask for their money back after they win (or worse, don't win?). Lots to consider. I'm just looking for a way to get an empty community off the ground, and think a giveaway may be the best approach.

    I recently saw @mijustin host a giveaway for his company Transistor.fm. Maybe he has some good advice he can share?

    1. 2

      I think you can do this, and when they invite their friends to sign up, use the Bluetooth headset as a gift for registered users.

    2. 1

      I've not seen anyone do a giveaway where you have to pay for a product.

      Tbh, don't think that has legs. I'd learn from mine and just give them away for retweets - or say the next 10 people to join Caster Community gets a free set of headphones?

      1. 1

        Yea, I agree, I was also considering something similar to that. You signup and then just get a free pair, essentially offsetting your first year. I got the headphones for free for hosting this other event, so really there's no loss in it for me either way.

        I think when it comes to the Twitter giveaway, you'd probably want to lineup someone fairly influential to be onboard with retweeting early on to try and increase the reach of your post.

        1. 1

          yeah, good points .

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