Tips for increasing sign-up rate?
Hi all,
Would love to hear your feedback about my landing page for https://www.wrappinggum.com/
I recently just released the product, and my signup rate is about 4-5%
I know that this is a relatively niched product, but considering that the tool is basically free to try (with no need to enter your cc details) it seems a bit low.
Is this normal? Do you have any tips on the page that I could use to make it more appealing to try it out?
Thank you
Just very quickly, i'll try and come back to it when i have more time.
I think your page design & layout is fine.
Your hero image is not so great (it doesn't communicate anything really) and your value proposition statement is on the right track, but with room for improvement.
There may also be a credibility issue with the English and style of writing.
However these things alone are not that major, yes they would help, but they are not critical, which makes me wonder, if there is another not so obvious issue at play here.
This considered, 4% is ok. Obviously you want higher, but it's not the worst conversion rate.
What might be more important is the traffic source(s) and the solution itself. Does it solve a problem or is it a solution looking for a problem. How much difference is this solution going to make to a visitors life? How worth their time is this going to be?
If you are clear on these things, then communicating these things should become easier.
Everything above should come with the caveat that I am not your target audience (i don't use Gumroad) and I don't know where your traffic is coming from.
So, possibly more important is clarity on your target audience, feedback from them on what you're offering, and then being able to effectively target them.
Some free resources that may help...
https://landingpagehub.net/customer-avatar-checklist-ffw-1-4-1/
https://landingpagehub.net/value-proposition-statement-guide-ffw-1-5-1/
https://landingpagehub.net/higher-converting-squeeze-page-quick-win-guide/
Good luck.
I'm also wondering about the pricing tables, maybe get some feedback on that from target audience.
My thoughts...
Do i want a sales page with your branding & on a sub-domain? Not really.
Will i want to pay $10 PM? Not unless it's delivering significant value/results for me
So should i sign up? Maybe, but probably not.
But again, my thoughts are only my thoughts, it is what your target audience thinks that matters.
I might be inclined to try removing the paid for Tier at bottom of page, then there is just one choice (sign up) and no comparison. Or even remove both and just have a "try for free" button, then you're not drawing attention to downsides of the free tier.
Maybe. :)