Tips for or examples of Solo Founder "About" pages
I'm writing up a bio for the About page on my newest project, and I'm interested in emphasizing that I am solo and independent. Does anyone have a great example of an About page like that?
Or any tips on what to do or what to AVOID?
Thanks!
These 2 might help you:
https://www.bannerbear.com/about/ by @yongfook
Jon's about page was inspired by https://lunchmoney.app/about by Jen @lunchbag
These are great examples. As someone with less marketing and branding experience, I sometimes struggle to find an authentic voice and these manage to feel authentic while still being fun.
Thanks @Leo!
Even though these pages are titled about the product or service, the best about pages are actually about the user. That's because people care about themselves. Of course you have to write about yourself in this section, but you should do it in a way that relates to the user.
So mentioning qualifications is good for building credibility, but you should make the connection about what that means for the reader. Or if you write about the mission or vision of your company, it should be something relatable that will connect personally.
When explaining that you are solo and independent, be sure to include information about why people should care about that. Include the advantages and benefits.
This is strong advice and really got me thinking!
Even though I am always thinking about the value some copy or feature might have to a user, I've lost sight of that in thinking about the About page.
Thanks Sean
My pleasure.