Tips for using Google ads for SaaS
Yesterday's IH newsletter convinced me to look into Google Ads to promote my reverse planning tool.
If you were to give 1 tip to someone just getting started with Ads, what would it be?
Yesterday's IH newsletter convinced me to look into Google Ads to promote my reverse planning tool.
If you were to give 1 tip to someone just getting started with Ads, what would it be?
I'd focus on exact match keywords in the early days.
Can you explain what that is? I can assume it means that the keywords I determine are accurate to what is actually being searched but I could be wrong
Here's an overview: https://www.wordstream.com/keyword-match-types
Basically you want to pick the terms to advertise on rather than letting Google pick related terms.
Thanks! Really good article
Make sure you target the right keywords so that your ad reaches the right people. You can use Google’s Keyword Planner to research which keywords are most relevant to your business.
In addition to targeting relevant keywords, you can also use negative keywords to exclude searches that are not relevant to your business. This will help you avoid wasting money on clicks from people who are not interested
There we go! I was wondering what negative keywords meant. Going to make sure I get some of those in ASAP.
thanks San!
Do not put it on autopilot! I can't remember what the setting is called exactly, but it's something like "optimise for conversions", and they say if you run it for a few months it'll eventually use AI and other stuff to make a ton of money for you.
I ran it for a few weeks and it performed really badly, I didn't have the budget to make the plan work.
I have a few tips that I wrote about if you want to have a look. For my old software company, I made $10 for every $1 spent.
Why have 1 tip when you have 7! This article was great. Google ads is somewhat complicated but I'm going to have to dig into pixels to make sure effort (and money) isn't wasted.
glad you found it useful! :)
I spent the last 6 months getting decent at Google Ads, some tips:
Interesting since another person advised trying to find exact matches immediately. What are your reasons for starting with a higher budget? Im bootstrapping and trying to spend no more than $4 a day.
What is your cost per click (CPC)? If a click is $4 you'll only get one click per day on average with a daily budget of $4. Ads sadly don't work too well with small budgets. The AI also needs lots of data to optimize, so the more budget, the better (usually, not necessarily). Hard to test and get statistically relevant data if you can not collect the data in the first place.
I am recommending broad matches to start with so that the campaign can learn, and you as well. Maybe Google finds some keywords that work well, that you were not aware of.
If you use broad matches you will better understand how Google sees your page and ads and you will get much better input for negative keywords (things you don't want the ad shown for) as well.
Lastly, it all depends on your product, target group, location, ad quality (so many things to do wrong in writing ads!), landing page, etc. So many things can go wrong and can be tweaked. Ads are art and science.
A big part of me think its best to exhaust all the free options (not free as in time spent...;) for promotion first, but I guess it really does depend on your budget and your tolerance for financial pain.
I agree. I had to be convinced. I set a small (and I mean small) budget for Google Ads. Let's see if I can find patterns to optimize and figure out how to better my bounce rate. Still doing all free things alongside this:)