Tips From 15 Newsletter Writers On How To Build Your Own

Collaborative post with a group of newsletter writers on:

1. What to write about
2. How to promote your publication
3. How to cultivate community

Full post is here, and some excerpts:

“Above all else, it’s all about your content. If it’s valuable, people will read it and share it. Produce great content, consistently, and your audience will grow.” - Lenny Rachitsky of Lenny’s Newsletter

“The newsletter guides usually tell you how to do the easy stuff. What’s hard is to consistently write very high quality stuff. When someone subscribes to your newsletter, you enter into a contractual obligation with your readers. Your #1 job is to honor your readers’ time and write like nobody wants to read your sh*t.” - Sari Azout of Check your Pulse

“I try to respond to every comment and email that I get in response to a post. I’ve even encouraged private email responders to post public comments so that the community can see our back-and-forth.” - Nikhil Basu Trivedi of next big thing

“Title and subtitle and image and opening lines all have to deliver on a hook that will draw people in from Twitter.” - Nathan Baschez of Divinations

“Include reader/community generated content: incorporate comments and quotes from your community. It’s a great way to add a human touch to the newsletter, makes everyone feel involved and drives engagement.” - Sarah Noeckel of Femstreet