IH gets a lot of requests for landing page and product feedback. I don't really see many requests on how to educate visitors.
I raise this as I was listening to the Creating Better Products Through Marketing with Tim Soulo of Ahrefs where Tim talks about the need to educate customers and the effort that Ahrefs needs to put into that. People don't just land on their website and buy, they need to spend time learning about what they do and building trust before they end up signing up.
This comes under #marketing imho, but I wonder how many IHers are actually thinking about his on a regular basis? How do you go about educating your visitors / customers? What do you find works well? And do you have any useful resources on the topic?
Would some kind of focus on this topic on IH be useful?