Title: Built a STEAM platform for kids after my 6-year-old lost interest in school

Hey IH 👋

I'm Richard — a Senior IAM Analyst by day,

dad of two by night. Just launched

CogniZenKids after months of building in

Lovable.

The story: my son Bodhi is 6, in

kindergarten, naturally curious about

everything... except school. Watching him

disengage from learning was rough. I

searched for STEAM platforms that taught

real skills — critical thinking, money,

emotional intelligence, AI literacy — and

found mostly worksheets dressed up with

cartoons.

So I built what I couldn't find.

CogniZenKids has 6 character-led tracks

(38 lessons) covering Mind Mastery, Heart

Smarts, Body Science, Strategy Lab, Future

Builders, and Money Minds. Each lesson is

story-driven, with collectible Gem

Guardians and shareable completion

certificates. Kids ages 6-12.

Tech stack: Lovable (React), Supabase,

Stripe, ElevenLabs for character voices,

HeyGen for animated character intros,

Make.com for content automation.

Currently in launch mode — running my

first paid ad tests this week (TikTok

+ Meta), shipping a "spot the AI glitch"

feature, and stress-testing onboarding.

Question for the IH community: For solo

founders in B2C, what was the single

highest-leverage marketing move that

actually moved the needle in your first

90 days? Looking for what's worked vs

what looked good on paper.

cognizenkids.com if you want to peek 👀

— Richard