Title: Designing our UX inside Taiwan's top messaging app (LINE OA with Verified Badge)
In Taiwan, the web is only half the story. To truly meet our customers where they are, we built our primary booking and support ecosystem inside LINE, the country's dominant messaging app.
Here is how we optimized our LINE Official Account (LINE OA) to make private airport transfers completely seamless for travelers:
Building Real Trust: The Verified Blue Badge
Unlike standard unverified "gray badge" accounts, we went through LINE’s strict corporate and legal audit to secure the Verified Blue Badge . This officially validates our registered business status, giving travelers absolute peace of mind that they are dealing with a vetted, legitimate service.
Key Features We Integrated:
Custom Rich Menu (UI): We designed a persistent custom menu at the bottom of the chat screen. Users can calculate fares, track bookings, or reach support with a single tap—no typing needed.
Instant Quoting & Booking: We integrated our instant fare calculator and reservation forms directly into the LINE interface, allowing users to complete their bookings without leaving the chat app.
24/7 Real-Person Support: No endless loop of canned AI responses. If there is a flight delay or last-minute change, users can instantly connect to our 24/7 live human dispatch desk.
Smart Auto-Replies: We set up automated triggers to handle standard FAQs immediately, giving users instant answers to common questions about vehicle models and luggage limits.
By turning a simple messaging channel into an interactive, full-service portal, we’ve made booking ground transport completely friction-free.
👉 Check out our LINE interface design here: https://page.line.me/516jtlmz
