To hell with it I'll post it! Thank you to all of you if you give me some feedback! :)
Hi there!
If you take the time to check out my landing page and give me some feedback, I'd be thrilled! Thank you to all of you taking the time!
Have a great weekend! :)
Here is the site: https://theotherworkspace.com/
I am assuming that the coworking market in your part of the world is radically different than where it is here in the United States. I live in North Texas and there are a ton of coworking spaces around me. To give some examples, here are just a couple of the coworking sites around me:
All of these coworking sites seem to offer amenities that a person would not buy only for themselves (nice office decor works if you have 50-100 people but you wouldn't spend that kind of money on something for one person). Some offer "try us free for a day" offers. All of them have a compelling reason why a person would want to work there as opposed to working from their home office.
I think the challenge that you have to address is "why" would someone use your coworking space if the place does not look as good as what I showed in the sites above. My thought would be that you start with some type of "value add" strategy as the reason why people need to use your working space as opposed to working at home. This value add strategy might be that you have access to venture capital companies or top tier programmers that can offer mentorship at your location.
Hope that the advice helps.
Hey Ralph!
Thank you for taking the time to check out the website, and for sharing your thoughts! :)
Did I understand correctly and you mean that my coworking space doesn't have a great design / doesn't look as good as the ones that you linked? Just to clarify because I guess I'm not as fluent in english as I thought I was! :D
If that is what you meant and by that, that I don't differentiate on the factors that these places "differentiate" on (clearly the very nice design, just put the quotation marks because every coworking space does that so I'm not sure if it is a differentiation strategy per se) you are absolutely right!
I want to upgrade my space for sure, and will do so, but as it started out as a side project, I didn't have the time to do that.
To put it in context, we also have a bunch of coworking spaces (probably not as many as in the US though), and they all give that aspect. I want to do it too, because I would probably like my place even better after that. But for now I focus on lower costs than the market (comparing similar services I am 33% cheaper basically). I also focus on simplifying everything, such as access etc, to be more differentiated.
But you are absolutely correct and I should find more ways to be unique (and for this insight let me thank you again), I was aware of this but this just reinforces my will to do so!
As a side note my choices are limited, as a coworking office / space rental company can do only as much to differentiate / be unique, so if anyone has an out of the box idea that might work, I may as well give it a try! :)
Cheers, and thank you again for the input!
When I look at your website, the workspace does not look as expensive (or have as much buildout) as the workspaces that I see here in the US.
If it was me, I would invest in the interior design and amenities of the coworking space. High design might draw in more customers. Again, in the low cost model, you are competing also against a person who may choose to stay at home in order to save costs.
Have you looked into social media in order to grow your business? What did those results look like?
Hey, and thank you for the further reply!
You are probably right I'll have a look into that, it's true that the sole price based competition may yield into competing with something I'm not certain I want to. Though at a certain level the whole "educate your customers" based coworking promotion goes towards trying to conquer potential clients that are in home-office. Though as you say, simply being a kid of "price leader" in the market may not be the best option. I'll sure have to look into it!
I did / I'm starting to, some interest, but at this stage it is difficult to evaluate the social media results. I'll have to wait more till I find that out. It is quite a necessity to use social media in terms of SEO though, or so I gather, so it certainly has some impact.