9
6 Comments

Today I launched my first product! Here's what I learned

Hello Guys!!

I faced quite a lot of problems approaching this launch!

It almost took the life out of us to make the launch a success!

Here is the post, if you want to support: Producthunt

I want to share this with everyone here!

The struggles:

We had been postponing the launch for 3 days!

We had to redo a lot of content as it was time-sensitive thrice!

  • Our distribution channels were not set up

  • The designs were not ready on time

  • Our content was prepared at the very last minute

Every time we moved two steps forward we were pushed one step back! 😐

We had planned to schedule the newsletter before 12 hours of the launch, but that did not happen.

We had to do it 2 mins before the launch time! 😂

Even though we had prepared for the entire process and we knew exactly what we were supposed to be doing, the execution part was cumbersome, to say the least.

But now that I look back, everything makes sense, every dot is connected!

Leanings:

Set up your distributional channels early on i.e. Product hunt, communities on Reddit, Discord, LinkedIn, slack, etc.

List them down, check them out, does not matter, but make sure you do it. ✅

Prepare your promotional content in advance for all of your distribution channels.

Create posts for each distributional channel and schedule them early on. ✅

Turning an idea into a reality is all about execution.

You can never prepare for every hiccup down the road.

It takes people of great calibre to keep pushing and make their dreams come true.

Engage with the audience!!! They can provide you with amazing feedback that can help you improve your product a lot.

What worked for us:

Preparation: Always have a roadmap, it helps to be focused in chaotic and stressful environments such as the launch.

Twitter DMs: This network was the most useful, we got an ample amount of feedback and subscription by tapping into it.

Future plans:

We have yet not used our email lists, we planned to act on them soon!

We have a few more ideas that we will start working on asap!

I will keep you updated here! Stay tuned to be a part of our journey! 🤩

  1. 2

    Interesting, been looking for something like this.
    Just subscribed to your newsletter

    1. 1

      Thanks 🤘

      PS: Don't forget to confirm your subscription 😅

  2. 2

    wIsh you the best! Why'd you decide on making a newsletter?

    1. 1

      It's because we wanted to create a complete ecosystem around crypto

  3. 2

    Awesome stuff Ujjwal! All the best!

Trending on Indie Hackers
How I grew a side project to 100k Unique Visitors in 7 days with 0 audience 47 comments Competing with Product Hunt: a month later 33 comments Why do you hate marketing? 27 comments $15k revenues in <4 months as a solopreneur 14 comments Use Your Product 13 comments How I Launched FrontendEase 13 comments