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Top 3 books about Marketing?

What are your top 3 books that after reading them, can take you to a different level about marketing?
Can be old-time classics as long as their message is still valid.

on November 22, 2021
  1. 5
    1. Traction by Gabriel Weinberg
    2. Product-led growth by Wes Bush
    3. The Copywriter handbook by Robert Bly
    1. 2

      Thanks for sharing.

  2. 4

    This is marketing by Seth Godin

  3. 4
    1. Demand-Side Sales by Bob Moesta
    2. Neuro Web Design & How to Get People to Do Stuff, both by Susan Weinschenk (and complimentary with some overlap)
    3. On Writing Well by William Zinsser

    These three, in random order, are complimentary. The first is about finding out what to market and to who, the second about how to get them to do what you want, and the third is about how to write that down.

    1. 1

      Thanks for sharing.

  4. 3

    Building a Story Brand is a must-read!

    1. 2

      This one gets my vote too !

    2. 2

      I actually summarized it for my DIY MBA book club here if you're interested in a quick overview.

      1. 2

        Nice review. Straight to the point and simple.
        Is the website yours? Looks nice. liked what I saw. what is the idea behind?

        1. 2

          It is indeed! I've just recently launched it but we want to build it to become a business magazine via email that includes and focuses on small businesses, the founders of those and we'll always have a section for some good business book reviews.

  5. 3
    1. Influence by Robert Cialdini
    2. Influence by Robert Cialdini
    3. Influence by Robert Cialdini
    1. 2

      Actually this was on my radar because of Naval but you make it in a way that I can't really say no 😁

  6. 2
    1. Influence by Robert Cialdini
    2. Adweek Copywriting Handbook by Joseph Sugarman (very practical for improving persuasive messaging)
    3. Purple Cow

    Enjoy!

  7. 2

    A couple more to add to an already solid list:

    • "Obviously Awesome" by April Dunford (Positioning)
    • "Challenger Sale" by Matthew Dixon and Brent Adamson (About Sales and messaging, but applicable to marketing
    • "Hacking Marketing" by Scott Brinker (crappy title, but an excellent book about marketing planning)
  8. 2

    Maybe I should have them all 🤔thanks for this important info

    1. 2

      Thanks for asking great question. Bookmarked!