Top 5 Common Startup Mistakes In Marketing
Greetings, hackers!👋
It's no secret that marketing and software development are always connected closely. Especially when it comes to startups.
Recently, I was asked to name the most common mistakes in marketing strategies that can lead a project to failure.
I consulted with our CMO and we identified the 5 main ones:
✔️ Not considering marketing at all, thinking that a cool product does not need it
✔️ To think about marketing way too late - when the product is already developed and launched
✔️ Not taking into account the interests of end-users - when no one needs your product
✔️ To have overly high marketing expectations - even a very cool marketing strategy will never save a bad product
✔️ To use all possible promotion channels at once with a loss of productivity and a decrease in efficiency
💥All these mistakes, their consequences, and tips on how to avoid them are described here: https://blog.y-sbm.com/nok3hb 👈
From my experience, I can say that all these mistakes are very expensive and almost 100% doom a startup to failure.
What marketing blunders do you consider fatal for a startup? What do you do to avoid them?
I'd add one more: building first and hoping marketing will figure it out later.
A lot of founders spend months perfecting features without talking to users, building an audience, or validating demand. Then launch day arrives and nobody shows up.
The best startups I've seen treat product development and marketing as parallel tracks, not separate phases.
That's one reason I like what foundersbar.com is doing. Helping founders get clarity on their product, validate ideas early, and think about distribution before they've burned months building something the market may not want.
A great product matters. But a great product nobody knows about is still a tough business.
The important thing is not to forget to think carefully every step and think through all the marketing steps in advance - this is the key to success
And sometimes you can just see that it is better to finish and not continue
A very useful solution is to introduce stock promotions for users, with some discounts on usage, to attract more attention.
Yes, but the best solution is to make the most profitable channels that you can expect a large influx of users
It is quite important not to overestimate the potential of the marketing strategy and to take into account the various smallest unpleasant situations.
That's right, it can whittle the whole thing down. Especially when you use all the funds for a product with high expectations, and then it turns out wrong.
As for me, you need to think about your marketing strategy before launching a product, because it may be too late to release.
That's right, if it's too late to do that, you can lose a lot of money, because in that case there may be quite a few users in the beginning.
I agree, the idea that a good product does not need marketing assistance is wrong. Although it may not seem like it at first, in the future, it is necessary to attract new customers.
It is necessary for everyone to know that it is a good product and it must be stated boldly and immediately.