Top of mind

Try to make yourself or your brand stay top of mind in people's heads.

They might not need your product/service now, but when they do need it, they'll remember you.

Plus they'll refer you to their network when a peer or friend asks.

How to stay top of mind?

Build relationships with your target audience and keep in touch with them.

Via social media and emails.

The best thing with emails is you can set up an automated email series to stay in touch with them for days, weeks, or even months.

And this is set it and forget it (though it's recommended you tweak it from time to time). You work once and it pays dividends for you down the road.

The most extreme I've heard of is a guy whose email series runs for 3 years.

My email series currently runs for 21 days (1 email every day).

How long is your email series?