Top Trends That Are Transforming The Future of Work

The pandemic has changed the way we work. Instead of commuting to the office, we had to work remotely. Instead of meeting face-to-face in our office conference room, we met our teams in a virtual conference room on Zoom. Interestingly, the trend of more people working remotely was increasing even before COVID broke out, the pandemic accelerated this trend.

COVID-19, with its constraints, has forced companies to consider new ways of working. Companies have discovered that employees can be just as productive and even more productive outside of an office environment. Meetings can be virtual and don't have to be confined to a physical office. These current trends are likely to impact the workforce in the future and the future of work.

Remote work is here to stay.

In these post-COVID times, employees are happier when they have the freedom to choose where they want to work - either from home or on-site. When your employees are happy, it benefits your business too. Research shows that employees are 13% more productive when they are happier.

While the office is a place that encourages collaboration, advances in technology mean that employees can work from almost any location in the world. Zoom and other conferencing software are now widely available, making remote work an attractive option for employees. In addition, Millennials and GenZs, a growing demographic in the workforce, prefer to work from home, often tying their social lives to their work.

In an article by McKinsley.com, "The Future of Work after The Pandemic," they examined whether remote work would persist after COVID -19. They looked at 2000 tasks, 800 occupations in 8 focus countries. They found that 20 to 25% of the workforce in advanced economies could work from home between 3 and 5 days per week.

Massive change in the job market driven by COVID-19

As the business landscape continues to evolve, companies need a scalable workforce. That means they can adapt their workforce - hire who they need when they need them - without having to hire full-time employees.
Hiring a full-time employee is costly. There are benefits, 401Ks, salaries, and additional expenses. The average cost per hire is estimated at $4000. Plus there's paperwork, administrative tasks, and potential turnover - costs you can save by outsourcing your work to qualified freelancers.

Before COVID -19, freelance hiring was on the rise and it continues to grow. The challenge for companies is to identify the expert they need from dozens on the market. Another problem is selecting the remote worker who understands the specific needs of the business. Accessing the right talent is often a time-consuming process.

Digitization means greater flexibility

Millennials are a tech-savvy generation that is increasingly influencing the future of work. As Baby Boomers retire from the workforce, Millennials are taking over their leadership positions. This will undoubtedly impact how companies are run and how we will work in the future.

This tech savvy generation values flexible schedules and a healthy work-life balance. The growing influence of technology means that employees can work from anywhere, at any time they choose. This remote work style is not temporary, but is sure to become a hallmark of how we work.

Freelancers can help you scale and grow your business

The financial implications of COVID-19 have meant that companies need to hire smartly. Employing part-time workers or freelancers is far less expensive than hiring full-time employees. Aside from cutting costs, there are other advantages to using freelancers, and that’s the ability to obtain a level of expertise that you simply can't achieve with in-house employees. This is especially true if you need a specialized skill that you don’t need on a daily basis. Hiring the right freelancers is the key. If you can find these freelancers to perform specific tasks that encompass an extremely high level of expertise, well then you’ll find your tasks done quicker and much more effectively. This is the key to how brands can scale their business and grow!

Think about it, you simply hire someone to come in, do the task, you pay them, and you can let them know the next time you need their help. Hiring flexible workers means you save on the costs associated with full-time employees. You don't have to pay payroll taxes, medical benefits, or employer liability insurance. But most importantly what if every task and specific jobs you used them for, you could be receiving a top expert in that field?

Deep job platform solutions quickly vet and identify the best marketing freelancers.

Digital transformation continually revolutionizes the way we do everything everywhere. In the job market, it appears in the Deep Job Platform solutions that are part of the growing trend employed by companies to answer their recruitment needs.

The previous cumbersome method of running over CVs in search of keywords is becoming outdated. In tomorrow’s market, Deep Job Platform solutions will be in the frontline of recruitment.

This is where holistic flexible worker solutions step in. Targeting small to medium businesses, they have the cost-effective tools to efficiently vet and match the best freelance talent while providing the tools to offer them the best packages.

Deep Job Platform solutions are designed to manage the entire freelancer lifecycle. These Platforms are used in various industries. For example, there is a platform for marketing that provides tools that answer many challenges such as monitoring the performance of marketing experts, bi-weekly reviews, monthly audits, and ongoing professional mentoring.

Bottom Line

In summary, the social distancing and financial implications associated with Covid-19 have changed the way we work. Technology means that companies can hire talent from anywhere in the world. The advancement of conferencing platforms also means that companies can hold meetings online and their team can attend from anywhere in the world.

Working remotely increases productivity instead of slowing it down. The influence of Millennials who value flexible schedules will affect the future of work. Hiring freelancers can give eCommerce businesses the ability to hire top talent, “experts” in the area they need them for. This is especially true when it comes to marketing experts. So aside from the fact that companies can save money in the long run by not having to pay for health insurance, employee liability taxes, administrative tasks, and revenue. Businesses that recognize the other key advantages that freelancers can offer will benefit and continue to thrive.

Perhaps the most significant trend, especially in marketing, is working with freelance marketing professionals. Companies can use Deep Job Platforms to hire marketing experts from a variety of disciplines. Deep Job Platforms manages the entire employee cycle and ensures that companies get the expertise they need.

While there are platforms that offer a variety of freelancers, it is difficult to find one that is an exact fit. Deep Job Platforms offer an answer to this problem and are a key influencer as well for the future of work.

Omer Farkash is Founder and COO of Mayple Mayple