Torn between outsourcing a job and doing it yourself? Don't forget there's a third option.. paying for a coach.

I built a Markdown-based writing platform, kind of like Medium. I noticed a bunch of people would sign up, make a post, and then make zero edits. I got the feeling people were confused how to actually use my product (even though I have really clear docs). I figured a video tutorial would help, but I hate making videos.

I started contacting freelancers on UpWork to help me, but I quickly realized that it was going to cost me thousands of dollars. I realized I was going to have to do it myself. Fuuuu

Long story short, I ended up hiring someone to sit and watch me edit. Their job was to coach me, tell me how to improve my process, help me when I got stuck, etc. I didn't mind paying a premium for the help because I only needed an hour here and there.

This turned out to work like a charm. And now for the shameless plug..

I just published my first tutorial video.

Quite happy with how it came out.