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Training SME's in Performance Marketing: Growth Cohort

Hey Guys,
Hows WFH going for everyone?

I have been a performance marketer for six years now & have been running my agency for last two years. Due to covid, I started working on side projects & launched a Facebook Ads Targeting: https://gum.co/aZmeh webinar course in May. Got close to 14 purchases till now & got minimal feedback (All positive though)

I want to go ahead & launch a training program which goes for like 4 times a month (every Sunday) & have limited seats in every cohort. The idea here is to train solopreneurs or entrepreneurs who are serious to learn paid media & run the product/service campaigns themselves. This is because lot of buyers to my course were startup founders or someone who can't afford an agency & they wanted to learn themselves. I am not sure whether a small ebook will have that impact.

Why training course & not an ebook?
There's really less impact from an ebook or a one time purchase. I would rather work & help them with live video sessions & community support & then help them with their campaigns for a month to scale.

Queries

  1. How much should I charge? I was thinking 250$/customer. Only 4 customers for the first month so that they get personal attention

  2. Resources they get

  • Complete Course Material (with videos of how-to)
  • Every Sunday call to monitor the progress & discuss the bottlenecks
  • Lifetime Telegram/Slack/Whatsapp private group for monthly cohort
  • Guest Sessions
  • Anything else?
  1. Partner
    I am really not looking to do this alone & want to partner up with someone who is a performance/growth marketer or can take care of distribution & marketing. I can take care of working on course creation.

The idea of doing this is to work with fewer customers but having a greater impact on learning. Would appreciate any thoughts here. Also, looking for collaboration with someone so hit me up.

on July 15, 2020