Transactional Emails (back and forth process)
Maybe I am just not "getting it", but I am about to build out a set of transactional emails (using postmark, zoho email is our corporate email provider). How does one go about handling the response aspect? Do you route everything back through postmark as incoming and process through them to the standard email service provider? Or do you create templates in the email service provider (i.e. headers/footers/corporate logos) for the eventual email exchanges.
Mine is a semi-automated business and I am trying to automate the remaining bits. Thanks in advance.
If you want to allow people to respond naturally to your transactional email, then it is better to keep the replay to your regular email instead of postmark's inbound one. It also helps you keep you in a loop if something goes south with your automatization. Keeping the templates sync is indeed a hassle that you have to deal with, therefore it is better to keep it very simple.
Thanks!