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14 Comments

Trello as a lite CRM for early sales, do you have this problem too?

Hi all, I'm a software entrepreneur. Type12 is my third SaaS business (one got shut down, one got acquired), and I've always struggled using Trello as a lite CRM to track the first leads and sales (between 0 and 10k MRR).

I'm curious, what are you using to track leads and send cold emails?

I thought that for those that start using Trello to organize leads, would be extremely useful (or at least to me) also being able to send cold emails directly from the Trello sales board.

I just thought I'd productize this into a Trello powers-up: https://umbrello.xyz/

Is anyone here interested in this?

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    .@alexhillman and I much prefer Streak CRM which lives in Gmail. It's kanban-y, but all the email/contact stuff is right there, which makes it more valuable and quicker to use than Trello for this.

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      Gotcha! Thanks, Amy, I know Streak CRM but never actually used it. Will dig into that.

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        yo dawg, I'm not Alex. 👇🏻 Tho apparently I missed the last line of your post so all's fair in getting things wrong.

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          My bad, Amy. :)

          Edited. 👆

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      booked a little window tomorrow.

      chat then.

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        noted !
        Questions: how can you show me value without paying entry barrier at first ? fan of test it , hook on it, pay cause its justified. I've done that on many services, like landed.co @leonardofed

  2. 1

    Wow, that's a pretty cool twist. Bookmarked for sure. Love the minimal approach

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      thanks, Logan, would you hop on a 15min call next week? I have some questions.

      https://calendly.com/leonardotype12

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    Especially in the early days, I'm a big fan of close.io - it's really flexible (not a kanban layout) so great for those early days when you don't have a rigid sales funnel yet.

    You don't notice the productivity increase after the first few days really, but try running sales for 2+ weeks with close.io and you'll be amazed at how much time you save (and how well you keep your leads warm)

  4. 1

    Hey Leonardo,

    This does sound useful to me, however I'm struggling a bit with how it works. I see you have images to describe the process, but they are very text-heavy and the low resolution makes them unreadable to my tired old eyes... is there any way you could sharpen them up a bit?

    Looks interesting. Put me down as a firm "maybe".

    Best of luck!

    1. 1

      Thanks, Adam – good feedback. I'll add some sort of lightbox to make them bigger.

      If you're familiar with Trello it's a power-up (https://trello.com/power-ups), you install it in your Trello board and it'll let you send emails directly from the card itself. (you have to specify the parameters like first name and email like shown in the card sample in the image)

      I've found painful the switching between Trello and Gmail to send cold emails. Just started to solve this problem for my me and thought I just wasn't the only one. Maybe I am :)

  5. 1

    I'm not a fan of Trello for this, personally. I'd much rather use a spreadsheet which is infinitely more powerful.

    That said, I've had some fellow co-workers that used Trello for everything. So I'm sure there's someone interested in that...

    1. 1

      Thanks, David – there's probably someone that can make a use of it.