1
2 Comments

TRIAL: CC Upfront or not?

Hello guys! This is my first post here on IH.

I'm starting a new bootstrapping startup and I'm having some questions, specially related to making a trial plan available.

👉 My big question is: Should I put CC upfront or after the trial?

I've seen some statistics and studies about the "aha moment" and when it happens, so for now, I decided to ask for a CC only after the trial.

But, now I want to know... What's your opinion?

on May 13, 2022
  1. 2

    The best strat I've come up with is to onboard all initial users through calls. This way you get great insights on your target audience. After getting 20 initial customers I prefer to give a 7-day free trial no cc required. Can help you get to early traction, just dm me on Twitter.

    1. 1

      Thanks my man! That's a great idea and this actually is what I'm thinking.