Trial-to-paid low - what to do?

Ok thanks. You're likely not getting conversions because people aren't sticking around to use the free version which means they probably aren't getting any value out of it. I think that speaks to your targeting more than anything.

Here are a few things I'd consider.

1. Cut out Google Adwords for now - you're paying for traffic that is not helping you with free or paid users. If anything, it's sending you mixed signals about what you need to focus on. The traffic is garbage.

2. Throughout your website, especially at the top, I don't really know who your audience is? Your tag line is even "A Simple time tracker for individuals. Track time with one click." You are saying that your app is literally for every individual in the world : ) . There must be some segment that you are targeting that needs this app. I would call out this segment at the top of the website and orient your copy more towards that segment. (freelancers? graphic designers? lawyers? the more specific, the better)

3. Now that you've defined your segment, go to where those people are on the web and start asking them to try your app and get feedback. You'll get much better traffic if you post on IH: Can any freelance graphic designer try my time tracking app? vs. Can anyone try my time tracking app?

4. 3% free users/1% paid users - make sure you are emailing them individually, thank them for being a customer and asking what they like about your app and what they don't like.

5. In the future, I might try out different price points. You'll hear from your free and paid users when you email them if they think $8/mo is too much. I personally think that is high but I'm not the target user.

6. At this point, you need to do the hard work of getting a bunch of free users to use and like your app and then you can think about how you convert them to paid.