Hey guys,
Making software for programmers is a tough sell. They're well-paid but would rather spend 3 years tinkering before paying 5$ for your saas. I learnt this the hard way with my first startup - create-new-startup - a React framework designed for founders who know how to code.
However, I think I cracked the code. I turned my saas into a VS Code extension!
I make custom file formats for internet companies and I must admit, finding my first batch of customers was super difficult.
While searching for users, I came to a sudden realization. My target audience spent almost all their time writing code inside Visual Studio! If I wanted to interact with programmers then I had to bring myself closer to them!
Honestly, this conclusion changed my life! I looked at the VS Code API and I must admit, it was a mess! So I just opened Visual Studio Code and brute forced my way into an extension. I loved the experience and I wish someone told me earlier. Furthermore, there exists a VS Code Marketplace where you can list your extension for FREE!
To turn your Saas into an extension. You only need to know Javascript. It's super-easy to learn. I made a course for anyone interested in exploring VS Code as an entrepreneur. Here's a coupon available to the first 50 people to sign up!
I appreciate the encouragement! It would be great to have more of a community for VSCode extension devs. I'm currently thinking about monetization strategies.