Trying out B2B instead: What are your thoughts? Would you buy?

Pivoting can be hard so nice job going for it!

I get the concept but the design and visuals are lacking, companies want to buy something that feels like it adds a lot of value, so you want your page to be top-notch visually.

What type of companies are you selling to? The font is reminiscent of a text editor which might appeal to a developer but likely not to a broad audience.

I can echo that the site is a bit wordy, I'd really trim the text down and hone your value proposition.

Every visual you choose should be the best one you can provide for your product, for me the app screenshots are blurry which obscures your offering.

This is a great guide I've used for my own landing pages before which gives an excellent rundown on page structure, design, and copywriting

Good idea, but I think you need some design help. The look is a bit too spartan to appeal to corporations, IMHO.

Some other random observations:

• The brand, Driven Beast works better for B2C. Individuals want to be beasts. Employers want their employees to be fit/healthy/happy. Beast brings to mind liability when people hurt themselves pushing past their limits.
• You would benefit from a video demoing the app;
• I would replace butt in the screenshots with glutes;
• In the slider, show 10 employees for $50/mo as the default, not a scary $1200+;
• Have some fit humans on the landing page. You don't want to simply have text. Provide some aspiration.
• "Build a healthier workplace by giving employees the ability to organize teams, create challenges and get fit together." is a bit vague in terms of the benefits a company would get. I would spell out what a healthier workplace means for a company (healthy competition and bonding between employees, fewer sick days, more energy and productivity, etc.);
• Integration with Apple Health and Google Fit is a must for this type of app.

Just some off the cuff thoughts. I wish you the best of luck with your endeavor.