Trying to break into Twitter, any tips?
Hey, IH!
I'm trying to kick-start our content-marketing at OneBar, and after listening to IH podcasts and reading some posts, I figured out that Twitter might be the best place for us to start from. We still suck at producing high-quality long-form content, while tweet-size tips seem to be much easier to make. I realized that I myself read tweet-storms quite a lot, compared to blog posts or books.
Anyway, we're building a tool that helps teams better manage their internal knowledge, and my current idea is to post daily short threads about general Knowledge Management topics with tips and insights.
I posted a test one today:
I'm going to prepare many more over the weekend, and start posting daily on Monday.
I've never done this before, and I'm wondering if there's something I should change in the format, language, overall strategy, etc.
My current doubts are:
- Company twitter or personal account?
- Memes ok or not?
- Promote or not to promote?
- Do I need a hashtag?
- How much information should I include?
- How to make the top tweet stand out?
- Should I post to Twitter only or broadcast everywhere? (FB, IG, LI)
Would appreciate any tips, thank you!
I've seen all of these strategies work.
Mailchimp rarely promotes products directly. They use Twitter to share interesting content.
Airtable retweets praise and posts GIFs of new product features.
Basecamp promotes podcast episodes, blog content and updates users on system issues.
Here's a lookbook of how 15 B2B companies are using Twitter
Thanks, Dru!
Company account - of course.
Memes - sometimes. Don't make people bored.
Use a few precise hashtags.
Additionally, you should test another two tactics: social listening (following threads related to your business) and prepare your tweet based on user-generated content.
Thanks, @marcinmarcin!
One quick question: could you please elaborate a bit on the "user-generated content"? What do you mean by that and how do you get it?
By user-generated content, I mean to compile a weekly collection of other users' tweet on the productivity-related issue, for example. On Twitter, you can leverage a unique content format called Moments.
On nice, didn't know about the Moments!
Thanks for the tip, the idea seems powerful and I'll definitely explore it!
Hi Maxim, both personal and company can work.
My personal account is where I share my thoughts as they come and sometimes retweet company account.
Imo, tweets that do best are pure value or sometimes memes - not links, not retweets, not screenshots, just a couple punchy lines that offer a practical tip or mental reframe - e. g. the pinned tweet for deprocrastinate- and sometimes threads, but again focused on practical tips with perhaps a link in the last tweet to email list or product.