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6 Comments

Trying to launch my vegan recipe webapp, what can I do?

Hi all,

A while back, I was searching for a good free app to save our recipes.

I couldn't find one so I built my own as a webapp, https://miammiam.app. Since I had the basics working, I figured I would open it up for everyone to use, and while at it, offer the option to share recipes with the community.

As a vegan, it is important to me that the shared recipes are vegan.
So far I only tried to launch it on Reddit r/vegan but it was a total flop, I suspect nobody saw my post (1 reply only, no real traffic on analytics).

Would you have any recommendations how to spread the word? Are there typical approaches for launching an web app?

Thank you.

  1. 1

    Going to ask some basic things.

    1. Did you build this because you needed more recipes or did you build this as a solution to the fact that their wasn't a site/solution dedicated to vegans?
    2. Your answer to #1 should determine how you proceed with everything else.

    Ideally, if you built it with the intent on seeing it grow, then I would suggest stepping back and creating a basic marketing plan to "see it grow", and be intentional about it. The reason I suggest this is your comment of "I don't really do social media" will break your idea of growing since most food recipes entice people due to photos of the food.

    Therefore if you don't care, then just haphazardly share it here and there and you'll get people to stumble upon it. Else if you do care, find a target market (start geographically first) and possibly target demographic (college students or young professionals). And then find out where they congregate and start targeting them with information or recipes... And uhh... get on social if you care. Between Pinterest and Instagram... both can help you out without a ton of work.

    1. 1

      I built this app because vegans don’t have a dedicated community recipes website. There are otherwise plenty, but vegan content is not easy to get to. Most recipes I’ve learned are from scattered blogs and youtubers.
      So I care, yes. I would have liked such a thing to easily find recipes, or get inspired when I don’t know what to cook and I believe others would too.
      I quit social media a few years back because I found it wasn’t a good use of my time (I think this actually gave me the time to build MiamMiam). But reading your comments, it seems now would be a good time to join back, for the purpose of growing. I appreciate your reply, I’ll give it a try and focus locally first.

      Thank you

  2. 1

    There are TONNES of vegan groups on Facebook, usually one for each major city.

  3. 1

    Some thoughts:

    • I don't see a link to your Instagram on your app. You should totally have an Instagram, where you share photos of the meals along with a link to the recipe. We vegans love our food porn.
    • Networking with vegan cooking influencers/bloggers. See if they'd be cool with you importing some of their recipes (with proper attribution and links back to them), and maybe down the road they'll share their recipes via your app.
    1. 1

      Thanks about the tips. I am not really active on social media, so no instagram I can use. I’ll look into it. For the networking I’ll need to do some homework to get closer to influencers, now you mention it I have a few names in mind. Let’s see.

  4. 1

    Read case studies of other similar apps.

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