I’m looking for advice around pricing for my very niche SaaS product. I’ve settled on an annual subscription model, and I’m going to have 2 different plan levels.
Some background. I am a genetic counselor (GC) and my husband, @Anorak, is a software engineer. We are building a product to help GCs keep on track with their continuing education requirements to maintain their licenses. There are about 4,000 GCs in the US currently. We’ve put up a landing page got 30 emails on our list in the first few days just from posting on social media.
The alternatives to this product are spreadsheets and a free tool that our professional society provides but is extremely basic. There are some paid continuing education trackers out there, but not targeted to GCs and the functionality is very different than our product. They vary greatly from free versions to $5/mo to $99+/year.
We settled on annual subscription since this is a product that will probably only be actively used a few times a year. We don’t want to remind people that they are paying for something every month if they’re only logging in once a quarter. This is also a product for professionals, so they may be able to expense to their companies. An annual invoice would make that process easier for them.
I would rather go high and do promotions if needed than start low and try to raise it later. We’re thinking $95/year for the basic and $145 for the higher tier. I keep switching between worrying those are way too low or way too high. I’m considering bumping both of those up by $50, but worried people will scoff at it.
Any advice would be appreciated!