Turn Your Newsletter Into an Experience

Personally and imho, I don't think there is saturation of email newsletters. We just need better ones and making them paid is a path towards that.

This article is ringing the bell to a really important concept that often follows changes in medium.

When film came out, a lot of the first movies were just straight recording of live plays. At the time, people were unfamiliar with the technology and were still experimenting with how to best leverage it's strengths to create an unique experience.

The numbers that the article pulls for Substack subscribers is interesting because I think it hints to this idea that email newsletters are just trying to capture what paper newsletters and magazines do, but in a digital format. This is just my speculation for why so few people subscribe to email newsletter (drawing from the numbers the article is sharing).

Perhaps we'll see email newsletters explode when more people figure out how to do things that you'd only be able to do using email, thus creating an unique "experience."