Turning €400 Into €60,000+ in One Day: How a Local Bakery Pulled this Off

Who says online businesses can't learn creative marketing from small, brick and mortar businesses?

Here's a short-story:

A local bakery in Brussels has hidden an 18-carat gold coin inside two of their Epiphany cakes to be sold on January 6.

That’s over €400 worth of gold for the small business to giveaway. Most small businesses would scoff at giving away this gold (money).

But last year, it sold over 2,500 cakes to eager customers trying to find the coins. The craziest part is that the cakes containing the gold coins can only be bought on January 6.

This year, they expect over 3,000 sold.

Breakdown:
Costs: €400
Sold: 2,500 cakes @ ~€20-€30 each
Earned: €60,000+ (in one day!)

Any business, at any point can be creative.

If you found this fun to read, I think you would enjoy the other creative marketing breakdowns I send out each week @ Creatively!

Cheers,