Turns out most founders don’t track competitor pricing until it’s too late

Hey everyone 👋

A couple weeks ago I shared that I was building a small tool to stop manually checking competitor pricing pages.

Since then I’ve been talking to founders on Reddit, X, and here to understand how people actually track competitors.

A few interesting patterns started showing up:

• Most founders don’t track competitor pricing continuously
• They usually check only when changing their own pricing or positioning
• Some founders told me they’ve missed competitor pricing changes for weeks

One founder even mentioned losing several deals because a competitor quietly dropped their pricing and they didn’t realize until much later.

Which made me rethink something about the product.

Maybe the real value isn’t constant monitoring.

Maybe it’s more like:

“Don’t let a competitor change pricing without me knowing.”

So now I’m experimenting with a very simple workflow:

Paste a competitor pricing page → get notified if something meaningful changes.

No dashboards, just alerts.

Still very early, but I’m curious:

How do you personally keep track of competitor pricing or plan changes?

Do you:

• check manually once in a while
• use some kind of monitoring
• or mostly ignore competitors?

Would love to hear how others handle this.