Twenty Years Of Marketing Brough Me Here.

Hi Indie Hackers 👋

I'm Steve, and I've been an online marketer for over 20 years. I built LeadPath to solve a problem I've seen repeatedly: businesses have leads, but they can't tell which ones are hot.

So the hot ones go cold while someone replies to a tyre kicker.

What LeadPath Does

LeadPath is lead intelligence for any form you already use. WordPress, Zapier, Jotform, Gravity Forms, Contact Form 7, WooCommerce—if it can send a webhook, it can feed LeadPath.

From form submission to routed lead in seconds.

The A-to-B Workflow

A. Lead Arrives

Your existing form sends the submission to LeadPath instantly. No new forms to build. No new tools to learn.

B. Lead Is Scored

Every lead gets a transparent 0–100 score based on signals you control:

• Budget mentioned

• Timeline stated

• Lead source

• Keywords in the enquiry

• Contact quality (name, email, company, role)

You set the rules. LeadPath applies them consistently.

Important: LeadPath does not pipe your leads to an LLM with a scoring prompt. It uses deterministic, rule-based scoring. That means:

• No black box

• No model drift

• No hallucinated reasoning

• No "trust the AI" moment

You always see exactly why a lead scored what it did. That's the point.

C. Lead Is Enriched

LeadPath fetches the company website and extracts context before the first call:

• Page title and meta description

• Social links

• Pricing signals

• Demo CTAs

You know who you're dealing with before you reply.

D. Lead Is Routed

Hot leads are assigned to the right owner automatically, with SLA deadlines that keep your team accountable.

No more "who's taking this one?"

E. The Right People Are Alerted

When a lead exceeds your thresholds—score, budget, or both—LeadPath flags it for attention:

• Slack alerts

• Email notifications

• Optional escalation for executive visibility

F. CRM Is Updated

Push scored leads to Pipedrive or Zoho CRM automatically. Your pipeline stays clean without manual data entry.

What You Get

• Transparent scoring you control

• Automatic enrichment before first contact

• Instant routing to the right owner

• SLA deadlines that prevent slow responses

• Slack and email alerts for hot leads

• CRM push for Pipedrive and Zoho

Why Deterministic Scoring Matters

Some tools use AI to "score" leads with a prompt. That's fine if you want a suggestion. It's less useful if you want to know exactly why a lead is hot.

LeadPath gives you the score and the reasoning—because the reasoning is your own rules, applied consistently.

No mystery. No drift. Just clear, explainable lead intelligence.

Try It Free

14-day free trial. Create your free account at leadpath.uk

Happy to answer any questions. I read every comment.