Two easy strategies to grow your business

1. Going niche without reducing the customers' pool

It may sound obvious to you, to me, it wasn't.

I have a B2B company. It provides a service that can interest to basically every SMB and I did the mistake of having just one generalist website.

Two weeks ago I decided to build a targeted website for every niche. I ended up having 8 different websites (1 is the generalist). I customized brand and domain names, fonts, colors, samples, copy and everything you can think of to appeal the particular niche that website was targeting. It seems like a lot of work, but with landen I could copy the website structure and change only those aspects.

It is not doable for some businesses, but most of them can gain from this strategy. You don't need to change the product (substance) just how you present it. I am not encouraging lying, but showing your brand and your product benefits in a way that can benefit only that kind of customer.

PROs
-easier to promote
-more launches on PH, HN and so on
-higher CTR (paid and organic)
-higher conversion rates (paid and organic)
-lower CAC (a lot lower)
-more targeted and successful content marketing (email and blog)
-easier to rank on google

CONs
-for social media fans, more social profiles, but the problem can be solved by building an umbrella brand or a personal brand, the strategy I would choose because your projects will probably fail, your personal brand will always be with you and people relate more to people than other brands

-more time/money invested in content. If you go from 1 to 3 website, you won't need to 3x your efforts, you can just tweak the same article to cater 3 different audiences, but still, you will need more time

-$20 additional bucks per month in hosting and about $60 per year in new domains.

Overall, it was more than worth it and I should have done it a long time ago.

2. partnership

I never saw this applied but it is amazing to grow your business without spending a dollar (actually making money).

Let's say that you offer copywriting as a service, which seems super trendy in 2019. Your target customers, speaking broadly, is someone that makes money on content marketing. And what these guys will probably need to? Graphic design for example. So you can go find someone that offers graphic design as a service and partner up. The formula is up to you, make it convenient for the other side. Something like a discounted bundle or a month for free for everybody who subscribes to the graphic design service.

The success of this strategy depends on your ability to find the right partners. The requirements are simple:

1. similar levels of traffic
2. same audience
3. both of you gain from the relationship

Ask for your partnership to be visible in the homepage, faqs, and pricing.

It can be applied to SAAS/digital products too, I would argue that it is even easier, considering the fact that your marginal costs are basically 0.

#fyi #growth