Two important questions for every job boards creator 🧐

There are a large influx of job boards these days and it has made me curious to understand the basics of it. Might help fellow makers who are looking to build another job board.

I have two questions for people running a job board

1. How do you solve the chicken and egg problem (initial job posts)?

2. how do you approach companies to post on your job board (cold emailing or marketing on social media)?