Two weeks live. The number that actually matters is not what I expected.
I have been tracking the wrong thing.
I kept looking at signups. 35 people signed up in two weeks. That felt okay.
Then someone pointed out the number I should actually be watching is decode completions by strangers. Not people I sent the link to. Actual strangers who found me.
That number is much smaller. And it tells me more.
Most of my traffic is still warm. Friends. People from my personal network. That is normal for two weeks. But I need to know when real strangers start showing up and what they do when they get there.
Changed what I am measuring this week. Everything else is noise right now.
loomavi.com if you want to try it.
This is one of those products where the emotional frame matters more than the feature frame.
The strongest signal in your posts is not the signup count. It is the line about someone feeling relieved, free, and understood. That is probably closer to the real product than “decode completions.” You are not just giving people an analysis. You are giving them language for something they have been carrying but could not fully explain.
For free to paid, I’d be careful not to make the product feel too analytical. “Decode your patterns” is clear, but the conversion moment may come from trust, safety, and emotional resonance more than curiosity. People may try it once out of interest, but they pay when it feels like a private, repeatable space for self-understanding.
One thing I’d also pressure-test is the brand frame. Loomavi is soft and distinctive, but if this grows into a deeper personal insight or emotional clarity product, the name has to carry a lot of trust before the user shares anything vulnerable.
Zenvarya .com would fit that direction well as a calmer, more premium wellness/self-understanding brand shell. Not because the product needs to change, but because the first impression should make the experience feel safe, reflective, and valuable before the user even starts the first decode.
For a product this personal, naming is part of the trust layer, not just packaging.