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https://medium.com/@growthbranch/out-of-the-box-pricing-page-strategies-9a8f6af7def7
Pricing strategies are crucial to drive conversions in today's competitive business world. There are numerous innovative tactics to employ in designing a productive pricing page.
Examples include tailored logos for all price tiers as illustrated on Amplitude’s and Prismic’s pricing pages. Such tactics can enhance brand image and inspire users.
Also, use illusory pricing tiers to highlight the value proposition of your product.
Oftentimes, outrageously priced offers like Uber helicopter rides and NUGGS chicken nuggets are used to capture public interest and may positively influence consumer behavior.
Tactics like listing expensive options first as done by Mailchimp use psychological phenomena to persuade customers to opt for higher-priced selections.
Incorporating trust indicators like G2 reviews, Trustpilot scores, and Amazon star ratings can greatly boost credibility and trust.