Understanding your acquisition channels
Hey IH! So we're in a good spot because we have a few companies signing up for our service every week however I couldn't really tell you how they find out about us.
We do have Mixpanel and GA but it takes a lot of clicking around to get the data. Do you have a good strategy/toolset to be able to know where your leads come from?
One thing we want to do this quarter is focus on just 1 or 2 growth channels and see if we can drive things up that way.
#marketing
One simple thing I did was to track the "signup" event at GA.
I then created an objective related to this event.
Finally, I went on the Acquisition > All trafics > Referrals, ordered by my event, and this helps me see which referreing websites are converting the best :)
Easy peasy
Yup, we have a converted event in Mixpanel but it seems as if you can't get stats on the event itself. Might switch to GA for that.
@spittet Setting up a goal in GA and then looking at the reverse goal path can be a good starting point.
In addition to technical solutions, I recommend reaching out to your customers and talking to them one-on-one, and possibly surveying them.
Definitely going to put a survey out to the users, we're actually crafting a small set of questions as I'm writing this. I've been conducting interviews regularly but so far I haven't seen a clear trend (some word-of-mouth though, which is cool at our stage).
You can also try running a search on Ahrefs or Moz and see what backlinks you get.
I have Ahrefs on top of the list of tools that I need to try. I listened to the podcast and was quite impressed.