Unhappy Customers Are Good for Your Business. Here’s Why.

“Your most unhappy customers are your greatest source of learning.” Bill Gates

The best places to collect customer feedback are where your happy customers are most likely to become unhappy: during onboarding and during customer support interactions.

Unhappy customers:
cost you money
lose you money
show you opportunties

There's 3 ways to stop happy customers from becoming unhappy:
better onboarding
better alignment
better customer support interactions

I explain how in this article
https://anitatoth.ca/unhappy-customers/