Unlimited frontend development for fixed monthly cost MRR - US$ 15150
Hello to all the wonderful people out here,
I am Rashin founder of 7th Pillar Infotech, an web and mobile app agency. I recently launched DevOnDemand (devondemand.7thpillar.com) which offers unlimited frontend development in React / React Native for a fixed monthly cost. I was quickly able to achieve an MRR of US$ 15150 by selling to my existing clients. However, I ran google ads for about a week, got 300 clicks, but no sales.
Would love to hear your feedback about devondemand.7thpillar.com.
- Is there too much content?
- Isn't the message "We provide unlimited frontend development for fixed monthly cost " clear ?
You narrow down your sales pitch to much.
Create a second landing page with a more broad pitch about software development and how fast your dev shop does it, and create one of those compare tables and there you put the effort to tell the lead you do unlimited frontend on a fixed rate.
You could also create a "plan" for limited frontend development, but just to help the reader to see why a unlimited is better.
Need to remove the assumption the lead knows why unlimited is better.
Thank you, Arthur. Actually we have a website 7thpillar.com which does the broader pitch like a web and mobile app agency. But I like the idea of putting up compare tables, and also a "Plan" for limited frontend development.
First off, amazing job at achieving US$ 15150 MRR! I recently switched my UX/UI design agency, RogueUX, from a traditional agency to subscription model.
I’m a product designer by trade, so here is my feedback from a design prespective:
I think you could slash the majority of the content on this landing page. At a quick glance, it’s hard to scan and find what you are offering. From a design perspective, I think it should be as simple as here is what we offer (mobile and website development), benefits, and pricing.
To make it easier to scan, I personally would separate process from pricing. (1. choose your plan, 2. We will review your requirements, ...) seems to me that it belongs in a process section, rather than a pricing section.
I would reserve the blue color for the primary Call-to-Action (e.g. primary button), rather than everywhere on the website. Maybe consider a secondary color for your icons, bullet points, etc.
The blue primary color contrast is very high. Maybe consider a more muted blue color (e.g. #0027D8 )? This color is more accessible with white text.
I respect what you have been able to accomplish with DevonDemand and wish you the best of luck!
Thank you so much for taking time to give a detailed feedback. I really appreciate it, and I will definitely look into these points and improve the website.
God, I just love the Indiehacker community :)
I face a very similar challenge at Wise Creative Agency. We also provide our services as a subscription. What I've found is that people who know us and worked with us in the past like the idea, but it's a lot harder to sell to first-time clients. Right now we are working on a hybrid offering so that we can offer cheaper, no-commitment options for clients to get their feet wet with us and then move them on to the subscription option once they feel confident about what we can deliver, our team, etc.
Yeah, maybe before subscribing a first time client needs to be confident that we can deliver what we say. Will try something in that direction on our website. Thank you for the valuable insight :)
what were your keywords and what's the CPC? E.g. if you run ads for "React" you will attract the wrong audience (likely people who want to learn React). Since this is a B2B customer with a LTV of (say 6 months x 3500 USD = 21,000), i would think even a CAC of a $1,000 (or more) still makes sense.
For me it's unclear how the process works (and I am somewhat skeptical). Say that I run a SEO-optimised Next.JS website - I mean your devs (idk how good they are) need week(s) of onboarding, how do you ensure security and how do I know you're not an agency which quickly churns out some garbage code and then moves on to the next client?
##How do you ensure security?
If you are talking about disclosure of sensitive information, we sign NDA with all our clients.
##Dev needs weeks on onboarding
Yes, this is the same if you are hiring devs on hourly basis as well. We offer a cheaper solution, and eventually what I plan is to have one dedicated frontend developer per subscription. As the client's product grows they will need more developers and a dedicated team. We have tried and tested this model with existing clients who were working on hourly rates, or fixed project rates with us, and it's working out quite well.
##How do I know you're not an agency which quickly churns out some garbage code?
This is partially answered above. I have been running a web/mobile dev agency for the past 8 years (7thpillar.com) and I won't lie, we have gone through quite a lot of issues with quality and delivery, learned from it, improved our internal systems for quality assurance and delivery, and have reached a place where I am confident that we can assure quality. We have got experienced QA teams and also automations to make sure of the quality in code. And I know quality in code is not enough, quality in communication and understanding the problems we are trying to solve is also essential. I believe we are good at that too :)
Thank you so much for taking time and sharing your thoughts and queries about the business. I think some of these questions needs to be answered on the website as well.
Haha yes, if you can add this for skeptical buyers like me, that might be nice
# what I plan is to have one dedicated frontend developer per subscription
I think this is nice!
I hear you say "skeptical buyer like me", are you interested in buying 😀
love it! Always hustling! I am an full-stack myself - For me, it's easier to pick good interns for a couple of months and then bye bye :)
I think the message is clear. 300 clicks just isn't enough probably - depending on how targeted the visitors are. When you're selling such an expensive (in absolute terms, not in relation to the value), I don't think you can quickly convert users that just saw your website for the first time.
Maybe you are right, will keep running the ads for longer and also work on UX improvements suggested by other members here and give it a shot.
For that price, what's the advantage of hiring your shop versus just hiring a full-time dev?
First and foremost, you are not only receiving frontend development services; you also benefit from project management and QA expertise.
Secondly, we understand that hiring can be a challenging task, especially when searching for candidates with the perfect combination of skills and attitude, we have successfully streamlined the process of screening and selection.
In summary, entrusting us with your development needs allows you to concentrate on your core business. Furthermore, should you ever feel dissatisfied with our work (although we doubt you will), you have the flexibility to cancel your subscription at any time.
What FE dev you hiring for $3500 a month???
You're right – I misread the introduction. I thought the MRR number was the cost and my eyes popped right out of my head!
P.s. probably...you need better targeting or maybe even a low price package for different type of clients... Good luck! 🙂👍
Thank you for your feedback
Hi Rashin,
I checked it, and I feel there's just too much to read and less to show.
• For e.g, in the section "Why DevOnDemand" you should've cutted the text to just 1-2 line per feature. There're more like the same.
• Also, the website feels too boxy. Try removing borders from divs that don't necessarily need them.
• In section "The Process", the 123 heading colors is fine, but the below text should have darker color to represent the text is under a heading and makes it easily readable.
• Try utilizing the use of images throughout the website to explain things that's written in text.
All these suggestions are from the design point of view. I hope it helps. Good Luck 😊
Thank you so much Vansh for your comments about the design aspects. I shall review them and get the necessary updates. I agree more illustrations which represents the written text would be good.
Do clients like this way out and are developers comfortable with it? How is workload managed?
So far, our existing clients like this model. We are actually planning to have one dedicated developer per subscription to manage the workload.
This model is helpful for startups who are building their product and as they grow they can have a scaleable frontend development team with us. They don't have to worry about the hassles of maintaining, hiring and managing their own developers.
It is good for agencies to have additional developers on their team, or designers who want to provide development service as well top their clients.
Sounds well structured to me, by any chances is there openings for frontend developer (internship/fresher)?
At the moment we are only hiring developers with at least 2 years experience working on large scale projects :) However please feel free to send your resume with the projects that you have worked on to jobs@7thpillar.com, we shall add you to our career mailing list so that whenever we have a vacancy you will get an email.