Unpopular Opinion: Vibe Coding Isn’t Helping Indie Developers

I swear this isn’t clickbait. Just hear me out.

Everyone's hyped about vibe coding and how it's supposedly making product development 10x easier. And yeah, it kind of is.

But here's the part no one talks about:
If building a product is 10x easier…
That also means 10x more people are building 10x more products.

The result?
Standing out just got 100x harder.

Let me share a quick story to illustrate:

A few weeks ago, I built a tool for fun which lets you Create Fake ChatGPT Conversations.

The MVP took me 1 hour.
Monetization setup took 3 weeks.
When I started, Google showed one competing site.
By the time I launched—five new competitors had popped up. In just 3 weeks.

This is the new reality.
The easier it gets to build, the harder it gets to win.

Zooming out

The number of potential customers (i.e. humans with internet access) grows maybe 1% a year.

Meanwhile, the number of digital products launches is exploding—100x since vibe coding and AI tools became mainstream.

You're probably feeling it in your linked in feeds :)
Simple math: Your odds of building a profitable product just went down.
It’s like the rise of textile manufacturing or streaming TV.
When everyone can create—no one stands out by default.
Yes, AI and vibe coding are amazing.
Yes, it's fun and empowering.

But no, it’s not making entrepreneurship easier. It might actually be making it harder.

So How Do You Stand Out, And Create A Profitable Business?

Although challenging — I’ve had learned several lessons about turning vibe coding outputs into profitable businesses, and I want to share what I’ve learned.

That’s why I created the Vibe Coding to Profitable Business group on Indie Hackers.

I welcome you all to join, learn, share, and consult.

Cheers!