Unsubscribers previously know as great subscribers : would you dare asking them why they've done a such thing 😭?

Note: I've never had a newsletter so it's just my advice as a normal person.

I unsubscribe from newsletters because of one of the following reasons:

• it doesn't provide enough information OR doesn't get to the point fast; for me, I don't want to spend 30 minutes reading a newsletter, especially if it's daily. I like when the information is compact but valuable (short)
• I don't get what I was promised: sometimes the "marketing" around a newsletter is so much better than the actual product. I subscribed many times to people/newsletters because they had wonderfol introductions and promises, yet when they sent me the emails I was disappointed.
• more ads than content
• the quality is declining: I experienced many times that at the start of a new newsletter is really nice and good, but as the time goes on I sometimes feel like that the content creator just "puts out word" or tries to write because "they have to" and not because they have something to say.

Those are my thoughts, although I have to note that I've never seen or read your newsletter, this is just a general opinion from me.

Btw, I would ask the people who left why they did so.
Have a nice day and good luck!

You should and can automatically trigger an email asking what went wrong depending upon your emailer.

But it's likely that the reason being just Too many emails, especially newsletters, Many newsletters get subscribed just because of FOMO like most other things on Internet. Subscribers soon realise that they are not even opening the email and so pull the plug to reduce the clutter.

I would also suggest stopping regular schedule for newsletter and try sending it only when absolutely ready thereby ensuring high quality of content(Of course this can be enforced on original content only).

IMHO, subscriber count shouldn't even be the metric to determine the quality of a newsletter it should open rate of long term subscribers.

Totally ask them, what have you got to lose?

They might even come back if they hear from you and think, oh ok he's a nice guy. I won't be so mean by leaving.

I'm really trying to think, literally what is there to lose by asking them why they left?

Worst case scenario, they don't reply. So they left already! haha.

If you get some insight into why people are leaving then you could identify negative things and do something about it before others decide to leave.

Are you building a product that helps newsletter creators conduct exit interviews?