Update on my funnel of misery.
Previously, I shared a post showing the depressing performance of the re-release of Lazy Jar.
Before feedback from IndieHacker member:
Total downloads: 102
Number of users: 58
Number of active users: 5
From that post, I got what may be the most helpful feedback to date. A fellow maker suggested that I reduce the friction of onboarding a user by reducing verbiage and introducing a free demo of the app. It made so much sense that I spent a weekend implementing the demo layer for the app.
The bet is that the 2-week free demo will allow the user to appreciate the value the app provides and thereby increase the likelihood that they'll actually sign up with their credit card.
I launched the update a week ago. Here's how my funnel is looking so far.
Total downloads: 170
Number of users: 117
Number of demo users: 19
Number of active users: 9
I hope to see a good conversion from demo to active in about 2 weeks.
Putting it in % terms:
Pre update
DL->user %: 57%
User->active user: 9%
DL->active user: 5%
Post update
DL->user %: 69% (21% ⬆)
User->demo user: 16%
User-> active user: 8% (11% ⬇)
DL-> active user: 5% (even)
Assuming 50% demo conversion:
User-> active user: 15% (67% ⬆)
DL-> active user: 11% (120% ⬆)
I'd say that's a solid increase! Keep running experiments to see where there is area for improvement. I find it helpful to set aside an hour to brainstorm ideas in spreadsheet, prioritize them for implementation, and then measure their effectiveness.
Most will fail, but some, like this one, will result in meaningful improvements which will permeate throughout your user life-cycle. Well done!
Thanks again for the feedback!