Updated Landing Page
Hi everyone,
Our landing page just got a little refresh. I simplified the graphics and really tried to make the messaging as clear as possible.
Here's what I'm trying to get across:
SugarKubes is a marketplace for developers to buy and sell code.
If that isn't abundantly clear I'd love to hear thoughts on how to say that better )
Cool idea! One marketing approach you could take is find repositories on Github that have been used but are being abandoned by the core dev. Post an issue and ask them if they would not like to make money on their code.
Have them add 'This version is depreciated. Updated version is on 'https://sugarkubes.io/' ' in the readme.
I cannot say how many times I found components that I wanted to use and needed to post an issue to get the original dev to post licensing.
On landing I would add social proof. How many projects are on it, how many people have bought projects, any big names using it?
That's a great idea, open-source project abandonment is going to be a big issue I think.
Your initial page forces me to click a button to get any information about your service whatsoever, I'm not sure that's very effective or would have good SEO. Then when I click through to either side, I'm presented with another button to do what I thought the initial button would. It seems redundant and adds friction.
I understand you want to have a tailored page for each side of your marketplace, but I'm not sure your approach is the best UX practice. (I'm also designing a marketplace and need to consider these things.)
You must have hit one of the experiments running. I thought it was worth a test to see what happens when you ask people to make a choice.
I suspect that when someone first lands on your service they are searching for and interested in either buying or selling, but not immediately both. Your customers could be interested in both, now or in the future, it would be interesting to have some data about that.
I wonder what the search terms are that people would arrive at your site;
where can I buy code
where can I sell my code
where can I buy and sell code
I haven't done a lot of keyword research for this yet, I'm mostly focused on getting more sellers on the platform right now because as it is, anyone with a buying intent won't find what they're looking for since there just aren't that many items for sale.
My current thinking is that the demand will come when there is a sufficient supply.
This is a really good idea, the best of luck!
Here's my thoughs.
I believe you have two very different target audiences:
1 - Developers selling private repos
2 - Businesses buying repos
I think this two should have different landing pages because they will require different marketing plans.
In the beginning phases of the product I think you should focus on attracting developers wanting to sell code, once you have a decent ammount of repos consider maybe changing the landing page to focus on the second audience.
that's a great idea. I will absolutely try this!
Maybe have a screenshot of what the marketplace looks like?
Sure, I could do that!
This comment was deleted 4 years ago